Professional writers write to make money. If you are writing or publishing a novel, newspaper, or magazine, you want to be paid royalty or earn money from sales and advertising. You want people to buy your books and you want the newspapers and magazines in which you get published to sell more than any competitor’s publications. So, you certainly don’t want your material being published where there is no chance of receiving a payment in return and this mindset militates against the thought of giving something away for free that you have labored so hard and long over.
Why People Publish Content on the Web
However, this is not the reason people write on the internet. People and companies write something on a webpage or a blog in order to either sell something or to inform people. If you have the next great mousetrap to sell you want people to know about it and whether you are a large company or a stay-at-home inventor, a web presence will always be beneficial. If people can learn about your products and services from many different approaches and angles, they will remember it better. You can also reach a wider audience by using the internet as well as other media such as print, television, and radio to access potential customers.
The other reason people write is to educate and inform. Whether it is your own personal opinions you need to get across or your organization needs to inform society of a grave impending danger or an exciting new breakthrough, you need to reach as many people as possible. In this respect, web content is more like public service announcements than syndicated publishing. You need to gain as wide an audience as possible with the least expenditure of capital and effort. In other broadcasting, companies and broadcasters seeking free advertisement compensate the expense of these public service announcements.
How You Can Avail Your Website of Some Free Advertising
On the Internet, there is a resource which provides this facility to not only content providers geared specifically towards public information but also to commercial entities and anyone else whether running a website or not. Thus by writing quality informative material or having your copy department do it and submitting these articles to the best rated online article directories, you gain access to a much wider audience even if you happen to have an established online presence through your website.
Registration is free on these sites and the only requirement is for quality informative articles that can be freely reproduced. The author byline identifies your website or your company and if the tone of the articles is balanced and fair, you can establish yourself as an authority on the matter to all those who read your articles. They can be driven to check out content directly on your website and can spread further free advertising by word of mouth.
If the payoff is good enough, you can hire Search Engine Optimization (SEO) companies to write and submit articles content for you. Also, there are article submission software that can help automate the task of article submission and track positive results from it. In short, there is no reason at all not to use this exciting and free advertising stream.
Take advantage of articlealley.com which is an online article directory that has a free articles database. You can submit articles to this website in order to spread the word about your business.