You cannot produce a quality manuscript unless you know your readership well. Therefore, while writing quality content of the main things to consider is to analyze your readers. This refers to gaining deep knowledge about the people whom you are targeting through your writing. Every writer needs to ask themselves one important question that for whom they are writing? What will be purpose of their content if it does not attract or influence the audience? Therefore, analyzing audience is an important task.
No one can ignore the fact that the objective of writing is that it should be read by someone. Thus, it is very essential to understand what the reader would like to read. Only then you will be able to attract the readership towards your content.
Analyzing your audience helps you in following areas:
1. Informs the writer about What to Write:
Knowing your readers and their interests saves you from wasting your time and efforts in writing something that will not yield positive results. A proper understanding of your audience enables you to fill your article with insight that will help you achieve your ultimate goal, i.e. pleasing your readers.
2. Attracting the Readers:
When you know what your readers’ need, and you have the talent to produce exactly that, then nothing can stop you from creating the magic in your writing. Automatically audiences are attracted towards quality content. When people get what they want, they don’t only get pleased but they also develop a liking towards rest of your work.
3. Entertain the readers:
All that your readers want is something of their interest that doesn’t only provide them information but also entertain them. They participate in such discussions with great interest. If the writer keeps providing them with quality content (based on writer’s deep knowledge of reader’s profile and interests), the readers don’t only stay loyal with your content but they also spread good word of mouth that results in increased number of readers.
But the question that arises is that how one can analyze your readership. Most of us know how important it is to analyze the audience, but we find ourselves in confusion about how to carry out this analysis. We often think that the only way to analyze our audience is through questions. However, there are plenty of other ways as well.
You can analyze your audience by asking them questions in a way that makes them feel good. This can be done by focusing on ‘you’ aspect in the questions as it gives them a feeling that you care for them. This doesn’t only motivate them to answer your questions but it also results in honest opinions from the readership.
While analyzing your readership, you should use the ways that please your audience and encourage them to respond. Information received from audience is of great importance and can help you in making important strategic decisions that will ultimately result in success and achievement of your goals and objectives. However, we will be learning more on how we can know more about audience from the feedback they give in the chapter “Knowing More about Your Audience through Feedback”.
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