Knowing the Importance of Content Optimization
You probably think you know what content is and perhaps, in a sense you do. If you’re building a dog house, all the parts that go into its construction are contents, right? If you’re baking cake, all the ingredients that go into the baking of the cake are contents, right?
While you may be right in both these aspects, the term “content” is much more diverse when it’s used with internet marketing and advertising, which is the purpose of this article. In this example, content is a form of information or experiences that you create for your audience to show them in a way that will not only entertain them but inform them about your product or service.
There’s an old saying, “content is king” and never before has this saying had more relevance than when used with internet marketing. The kind of content you use and how you get it across to your audience can make all the difference between generating traffic to your site and selling products or losing your audience’s interest altogether. Here is where optimization comes into play.
What is optimization?
Optimization is best described as making something as perfect or fully functional as you possibly can. In the case of internet marketing, optimization is the art of getting your content to your audience in a way that will impress and inform them so they’ll want to know more about it.
If you’re trying to sell a new product and put a description in a small paragraph on page 15 of a newspaper or putting a large neon sign on a billboard that millions of people travel past every day, which one do you think is getting better optimized? If you said the billboard sign, you’re catching on real quickly to the purpose of optimization. Optimization is getting your points and ideas about your product across to the audience in a way that will impress them the most and, hopefully, make a sale.
Content optimization in the best possible way…
Now that you know what content optimization is all about, you’re going to learn a little about the best way to do this. It’s all about optimizing your content in the best possible way to reach the largest audiences in the most interesting ways. This is known as context.
You’ve heard the phrase, “taken out of context”. This means that something is comprehended in a way other than what it was meant. With network marketing, this is almost what you want: for your content to be seen, interpreted and comprehended in as many ways as possible.
Context is how you present your content to your audience and your context should be unlimited. Here’s an example. You have described your product with some compelling verbiage and presented it in an article to be distributed online.
The words and verbiage is the content and the article is the context. Videos, mp3s, and affiliate marketing are also types of context with which you can optimize your content to attract your audience and get their attention.
Using good content optimization with a variety of contexts is the best way to ensure your product and website get maximum exposure.
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