The Networking Magazine

Imagine that you are awarded an opportunity to publish a monthly networking magazine. As a business entrepreneur, you determine the contents and articles within the publication. You can determine the distribution avenues and the ideal audience for your literary masterpiece. What would be the direction of your magazine? What stories would you accept to appeal to your loyal readers? How could this publication impact the business community for the greater good?

Professionals, students and entrepreneurs are encouraged to write out their objectives and goals. As a new year approaches, it is important to create a workable plan for succeeding in this game of networking. By creating a fiction based networking magazine, individuals are able to focus on key points or issues which can affect their endeavors. Listed below are helpful questions and ideas for mapping out a good strategic plan of action.

Front Cover

As the owner of the magazine, who would you select as your first cover model? Is this person well known within your industry or someone who is popular in your community? What values does this individual embody? How has this particular person helped or enhanced your business? These types of qualities and values should be evident in your networking circle of friends and colleagues.

Editor in Chief

As the CEO of this publication, who would you select as your head editor in chief? Who would you trust to direct the vision of the magazine? Who has the best interest of your magazines values and the interests of the readers? Can this person make the magazine successful? This type of person whom you select should be similar to your mentor or guiding business partner.


Last but not least, which companies would you solicit for advertisements? What type of products would you showcase in the magazine? What type of image or branding would be significant for the proper sales? These are the types of attributes that professionals should consider when joining clubs, associations and organizations.

Chi Chi Okezie is owner/producer of SIMPLEnetworking, LLC in Metro-Atlanta, GA. Newly published author of “SIMPLEnetworking: Creating Opportunities … The new form of success!” View excerpts of the book and polish your professional approach:

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