Everyone is talking about it, blogs, Ezines, directories… sounds confusing but really we’re just talking about articles. Articles on interactive websites, articles submitted to directories, and articles sent in e-mails. Simple.
The tricky part is making sure that time you spend writing articles isn’t in vain. You need your articles to attract new clients, and if written properly they will. I learned some great article writing techniques from my internet marketing coach Janet Cole, and now I will share a few of them with you.
1. If you are intimidated by the concept of writing articles at all then sit down and for fifteen minutes write down what you would say to a new prospective client if they called you and said they were desperate for your help. Don’t worry about content or form, just write and you will find that in 15 minutes you will have likely exceeded the 400 to 450 word article you are looking for. This should ease some of your fears concerning your ability to write an article quickly.
2. Don’t go overboard and write lengthy articles thousands of words long. People have short attention spans and it just isn’t necessary.
3. If you are stumped on topics write down 100 questions that your clients have or potential clients may have then start answering those questions.
4. Make sure to include key words that are appropriate for your topic and are in small enough categories that it’s achievable for you to get a high website ranking and get noticed. For example, if you are a Real Estate Coach that specializes in helping new Realtors and the article you are writing if you include the phrase “Realtor training” as your key words you will have 136,000 competitors (at the time this article was written) utilizing that same phrase. On the other hand if you use “Realtor coaching” the competition drops to a mere 1,680. Granted Realtor coaching is not “goggled” nearly as much as Realtor training but when you are starting out it’s better to be the biggest fish in the pond before you jump into the ocean.
5. To find out how popular key words and phrases are and what your competition is using check out the following tools.
a. Google keyword tool
c. just “Google” the key phrase in “quotation marks” and see how many listings pop up in the results (bold print at the to of the page)
6. At the end of every article include a link back to your website where they can provide their e-mail address and get more information.
Are you ready to take the next step toward turning your Realtor skills into profitable information products and automated continuity programs that can earn you massive (and practically passive) income?